Thursday, 15 March 2012

Exciting news


Do fashion blogs have an influence on our buying behaviour or are we already fashionably made?

Wauw, this sounds a bit like an intro from Sex and the City but that’s because I have something really exciting to share with you!

Last week I got contacted by Eline Van Den Berghe.  She is a senior college student at the University of Gent and is currently working on her thesis about fashion blogs and how they can have an influence on our buying behaviour.
There are a few main points that she would like to get more information about:
1. Who reads fashion blogs.
2. Since when did fashion blogs become really popular and for how long have we been reading them.
3. Are fashion blogs more reliable than fashion magazines.
4. Do fashion blogs have a significant influence on our buying behaviour.  For example, do we shop more since we read them or did we change our shopping habits into for ex. online shopping.
5. Is there a difference in the buying behaviour of people who read fashion blogs and people who don’t.

To get a more precise answer to these questions, Eline has made a survey in which she included these 5 questions.  I already filled it out and I must say the topic and the questions are really interesting and make me very curious about the results.

And now for the exciting part, she asked me, and my readers, for our help with this survey.
Starting today you will find the link to the survey at the end of my blog posts.  I will also put it on my Facebook and Twitter page. It would be wonderful if you could take the time to fill it out and help Eline get the information she needs.
In a few months she will then give me the results which of course I will share with you.

So here is the link:
Thank you so much for taking the time.

P.S. The survey is in Dutch but for all of you who do not speak Dutch, you can leave me your comments on this topic and the 5 main points in the comments below.  The more information, the better.



  1. Erg bedankt voor je blogpost Nathalie! Ben al heel benieuwd naar de resultaten, en naar wat je lezers er van denken ;-) allemaal invullen ajb! :-)

    1. Heel graag gedaan! Ik ben ook heel benieuwd! :)


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